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Audience members meet Parra at the Morf Academy in the Van Abbemuseum in Eindhoven.
On 22 October, the new issue of Morf came to life at the first Morf Academy, which took place during Dutch Design Week. Graphic designer and illustrator Parra talked about his position as a designer with a student audience at Eindhoven’s Van Abbemuseum. Timo de Rijk, the magazine’s editor, hosted the discussion.

Social, participatory and sustainable design are hot topics nowadays. More and more, designers must decide what role they’ll play – creator, theorist, world improver, commercial professional? This choice of position is the central theme of Morf 11.

The issue includes an interview with Parra; pieces about designers such as Rem Koolhaas, John Körmeling and Tom Ford; a new essay contest; and a reader survey.

The discussion at Morf Academy also touched on works created by four artist-designer groups for the Van Abbemuseum’s Dutch Design Week project Take on me (take me on) . Acclair, Metahaven, Conditional Design and Orgacom work in the building during the week, creating projects that address the issue of how people create society. The exhibition is on show till 9 November.

This was the first event centred around a Morf issue; more are planned for the future.

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Morf aims to spur its design-student readers to think about the design profession through a mix of opinion and essays from the Netherlands and abroad. These include original articles as well as new and classic reprints. It appears twice a year and is published in Dutch.

Morf is a Premsela publication distributed free to all design students in Dutch higher education. Non-students can order it through Nijhof & Lee. Premsela also offers annual subscriptions (two issues) for €17.50 in the Netherlands. For more information contact brinkman@premsela.org .

Contact: Renske Brinkman brinkman@premsela.org Partner: Van Abbemuseum