Join Premsela in Eindhoven during Dutch Design Week 2012 for a discussion, an award ceremony and launches of a book and a game. And don't miss the Food Culture exhibition, appearing at the Designhuis in an extended run.
Food Culture
Tuesday–Sunday, 11am–8pm, Designhuis
Visit the acclaimed Food Culture: Eating by Design. Curated by the “eating designer” Marije Vogelzang, the show reveals how designers can provide solutions for the changes humanity will have to make to food production in the future.
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Dutch Design Memory Game launch
Saturday 20 October, 2–3.30pm, Designhuis
BIS Publishers, ABN AMRO Bank and Premsela present the Dutch Design Memory Game, featuring the work of designers including Irma Boom, Gerrit Rietveld, Marcel Wanders and Scholten & Baijings. The set contains 30 pairs of cards, each depicting two iconic objects characteristic of a prominent designer’s work. Visitors can play a special life-sized version at the launch.
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Your Street award ceremony
Monday 22 October, 5–6pm, Designhuis
How could Eindhoven's streets be made more attractive and liveable? Anyone with a design idea answering that question was invited to enter the Your Street contest. The project went international after a resounding success in South Africa last year, and the organisers received 38 entries for Eindhoven. During design week, the jury will announce the names of three finalists, whose work will go on show in the Designhuis. A winner and runner-up will receive cash prizes for realising their ideas.
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Dutch Design Debates
Thursday 25 October, 4–6pm, Designhuis
The new Dutch Design Debates series debuts at the Designhuis during Dutch Design Week and will make its home there afterward. On the last Thursday of each month, we'll explore a subject relating to design's cultural, social and economic context. Join us for the opening discussion, How Much Design Can We Handle? The debates are an initiative of the Design Academy Eindhoven with Premsela, Capital D, the Creative Industry Scientific Programme, Mu, Stichting Alice, De Krabbedans and Onomatopee.
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Dutch Design Desks Day @ Dutch Design Week
Thursday 25 October it is Dutch Design Desks Day in Eindhoven from 9.30am - 1.00pm (NB location is not Designhuis, but Strijp S).
Doing business abroad offers many new opportunities for Dutch designers. New clients, new markets for their products and services, and new partners to collaborate with. However, with these opportunities come challenges.
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The Dutch Bike book launch
Friday 26 October, 4–6pm, Designhuis
Premsela and NAi/010 Publishers present The Dutch Bike, the third book in the Premsela Design Stories series. It follows the trail of the national two-wheeler, from the ubiquitous workaday type seen on every Dutch street to the hippest designer machines. We’ll present the first copy to Luud Schimmelpennink, a designer and the man behind Amsterdam's 1960s “white bicycle plan”.
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Tue–Sun, 11am–8pm
Food Culture
Free tours at 2pm daily
Sat 20 Oct, 2–3.30pm
Dutch Design Memory Game launch
Mon 22 Oct, 5–6pm
Your Street award ceremony
Thu 25 Oct, 4–6pm
Dutch Design Debates
Fri 26 Oct, 4–6pm
The Dutch Bike launch
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