Top, from left: Work by nominee Bart Hess; Dimitri Roels's Vlaamsch Broodhuys. Bottom, from left: a graphic from Catalogtree's Money & Speed; work by Piet Hein Eek.
Premsela Public Prize
Five scouts nominated 15 projects, which were displayed for several months in a large survey exhibition at the Museum Boijmans Van Beuningen. Members of the public were able to vote online for their favourites in the Premsela Public Prize competition. Vlaamsch Broodhuys won handily with 30 per cent of audience votes. Scout Matthijs van Dijk said he nominated the bakery for “the quality and variety of the bread they make, but also... because alongside the product, they understand that a shop formula based around bread is perfectly suited to a society run amok.”
The international jury unanimously chose Rietveld Landscape, for Vacant NL: Where Architecture Meets Ideas, as the winner of the €15,000 Rotterdam Design Prize. The installation was shown at the 2010 Venice International Architecture Exhibition. It makes visible the quantity and diversity of empty buildings in the Netherlands and calls on government to harness the vast potential of these inspiring structures, which date as far back as the 17th century, in the service of creative entrepreneurship and innovation.
“This project arguably encapsulates the broad definition of the concept of design that we see in all the nominees’ work,” the jury said in its statement. “It takes a sociocultural approach... [I]t integrates different disciplines and forms of design and involves collaboration with various parties. [It also] acts as a manifesto that suggests possibilities. It succeeds as a visualisation, installation and political signal.”
The jurors were Susan Szenasy, the editor-in-chief of New York’s Metropolis Magazine; Sebastian Wrong, a designer and the creative director of Established and Sons; and Lars Müller, a graphic designer and the operator of Lars Müller Publishers.
Top, from left: an Ester van de Wiel project; Jeanne van Heeswijk's Freehouse. Bottom, from left: Matthijs Munnik's Microscopic Opera; a Monique van Heist shirt.
Each of the 2011 scouts, Aziz Bekkaoui, Sophie Krier, Matthijs van Dijk, Blom & Moors and Joost Grootens, selected three designers to vie for the Netherlands’ most prestigious design award. The nominees were:
-Pieke Bergmans: Light Blubs and Llove Hotel interior
-Catalogtree: Money & Speed: Inside the Black Box
-Piet Hein Eek: The Factory
-Hans Gremmen: various photography books and projects
-Jeanne van Heeswijk: Freehouse
-Rogier van der Heide: various lighting projects
-Monique van Heist: Hellofashion
-Bart Hess: various projects
-Matthijs Munnik: Microscopic Opera
-NRC Media: NRC Handelsblad and NRC Next
-Philips: MyAmbiance LED bulbs
-Rietveld Landscape: Vacant NL: Where Architecture Meets Ideas
-Dimitri Roels: Vlaamsch Broodhuys
-Waag Society: open design projects
-Ester van de Wiel: Eetbaar Landschap, NuHier, Werkplaats Buijtenland
Clockwise from left: Pieke Bergmans's Light Blubs; NRC Media's NRC Next; Philips's MyAmbiance bulb.
Who will win?
On Sunday 12 February, the winner of the Rotterdam Design Prize will be revealed by the Mayor of Rotterdam, Ahmed Aboutaleb at Museum Boijmans van Beuningen. The Premsela People's Choice Award will be presented by Johan Kleyn, Chairman of the Board of Premsela.
Before the ceremony, the judges Susan Szenasy, editor-in-chief of Metropolis Magazine (NY), Sebastian Wrong, designer and creative director of Established and Sons, and Lars Müller, graphic designer and publisher at Lars Müller Publishers, will debate the strengths and weaknesses of the nominees.
The Rotterdam Design Prize 2011 is a joint project of Premsela, Stichting Designprijs Rotterdam and the Museum Boijmans Van Beuningen. Joanna van der Zanden is creative director of this year’s competition. The Rotterdam Design Prize 2011 is made possible in part by the city of Rotterdam’s art and culture department.
NRC Media's Peter Vandermeersch and Rob Wijnberg on NRC Handelsblad and NRC Next
Philips's René van Schooten on MyAmbiance
Rietveld Landscape on Vacant NL
Dimitri Roels on the Vlaamsch Broodhuys
Waag Society's Bas van Abel on open design
Ester van de Wiel on NuHier