Pioneers of Industrial Culture

This shift is forcing designers to reevaluate their position. Old dilemmas identified by the Victorian designer and writer William Morris are relevant again and call for contemporary solutions. How can we find a new balance between mass production and craft, anonymity and individuality, and globalisation and local tradition? Do designers work for an elite or for everybody? How should consumers be involved in the design process? And how do pleasure in work, environmental pollution and social inequality fit into the production process? 

Interview series
The Pioneers of Industrial Culture series investigates the concept of “industrial culture” in interviews with designers, critics and clients. In an age when designers often seem forced to choose between art and commerce, Premsela seeks to spotlight those who manage to unite the two in an effective way. Previous guests have included the designers Angus Hyland , Konstantin Grcic, Wim Crouwel, Michele De Lucchi, Gijs Bakker and Thomas Widdershoven. For more details, see the links at right.