Food Culture

A new exhibition by Premsela, the Netherlands Institute for Design and Fashion, shows how designers can help humanity to make the changes to its food chain that will be necessary in the future. Food Culture: Eating by Design, curated by the designer Marije Vogelzang, is open at the Designhuis in Eindhoven through Sunday 6 January 2013.

Food Culture showcases work by designers who concern themselves with the links between design, food, and the origins of what we eat. The projects on view map people’s complex relationship with food and make visitors aware of how it is produced. For instance, Vogelzang invited the Swiss design duo Honey & Bunny to exhibit the results of their investigation into the production of everyday foodstuffs. Their work shows how a design idea lies behind every pretzel, bagel and piece of macaroni.

Food: a source of creative inspiration
Few people are aware of the difference designers make to our experience of eating and their potential role in organising the food chain and helping us to understand issues around what we eat. Even designers themselves don’t yet see all the opportunities, Vogelzang says. “Although designers design for people, they often overlook the food that keeps us alive. Designing for food is an area where exciting collaborations are possible between designers, farmers, scientists, politicians and chefs.” The projects in the exhibition illustrate the breadth of the subject. They span the multidisciplinary gamut – some are design, some are art.

PREM_DH_Mutatoes_460x310.pngUli Westphal's Mutatoes.

Vogelzang invited the curator and artist Koos Flinterman to select works of art for inclusion in Food Culture. Together, Vogelzang and Flinterman chose more than 20 projects to appear in the show, by people including the designers James King (UK), Marti Guixé (Spain) and Tomm Velthuis (Netherlands); the photojournalist Peter Menzel (US); and the artists Julie Green (Japan), Uli Westphal (Germany) and Koen van Mechelen (Belgium). The agricultural entrepreneurs’ association ZLTO is also displaying innovative food-related projects being carried out in the Netherlands that are not yet known to the general public. And International Flavors & Fragrances Inc.’s olfactory display makes the exhibition a multisensory experience.

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Marije Vogelzang
Curator Marije Vogelzang calls herself an “eating designer”. Her work focuses on the activity of eating, its cultural background and the emotions around it. Over the past 12 years, she's opened two Proef restaurants, written the book Eat Love, and designed dinners and workshops.