Premsela believes in the importance of the theoretical and historical study and analysis of Dutch design. We will therefore sponsor a Premsela Fellow to be affiliated with the institute, provisionally named the Centre for Graphic Heritage, and the university. He or she will conduct research on the history of Dutch graphic design. The profession dates back to the invention of printing and developed along with Dutch cultural history in general. The centre's research will demystify the visual language of Dutch graphic design for the general public.
Working with partners and in harmony with national heritage institutions, the Centre for Graphic Heritage will collect and exhibit a relevant collection of graphic and typographic design and advertising materials from the Netherlands. Digitising the collections where appropriate will also be a key task.
Premsela is working on the Centre for Graphic Heritage project in partnership with the Special Collections Department and NAGO. The centre will be based at Oude Turfmarkt 129, Amsterdam.