DutchDFA

Building on success
Dutch architecture, fashion and design are enjoying growing international success, and we seek to build on it through DutchDFA. We started the programme in time of rapid change. Sustainable development against a backdrop of globalisation is the great challenge of our time. With their creativity, expertise and innovative power, Dutch designers can make a crucial contribution. “All of the Netherlands is designed,” the MP and ex-Minister of Culture Ronald Plasterk has said. “The Dutch are good at making things, and making them well. Our design industry is one of the best in the world. The DutchDFA programme will help the Netherlands to maintain and strengthen its position at the top.”

A temporary enhancement
DutchDFA is a temporary addition to the previously existing infrastructure for supporting Dutch fashion, architecture and design and their internationalisation. It does not replace this infrastructure. DutchDFA’s multidisciplinary approach, combination of forces and multiyear country programmes distinguish it from other initiatives.

Annual presentation
DutchDFA reported on all the international activities it's made possible at its annual meeting in April. While the program will terminate at year’s end, the government indicates it's considering a follow-up programme, as backed by its Topteam Creatieve Industrie advisory group. More news will be announced in summer. DutchDFA’s annual report for year three is available for download.

DutchDFA is an initiative of Premsela, the Netherlands Architecture Institute, the Association of Dutch Designers, the Government Buildings Agency, the Royal Institute of Dutch Architects, the Dutch Association of Interior Architects, Modint, and the cities of Amsterdam, Arnhem, The Hague, Eindhoven, Rotterdam and Utrecht. The initiators are represented in the Regiegroep DutchDFA.