Premsela
Premsela, the Netherlands Institute for Design and Fashion, creates opportunities for the growth of Dutch design from a cultural angle of approach. We carry out activities in four programmes: Designworld, Fashion Culture, Heritage and History and People’s Republic of Design.
Illustration: Cyprian Koscielniak.
Design is an act of critical optimism – this is Premsela’s view. We are convinced that you can make the world a better place – even if the change is small – by coming up with new ideas and making new things. You must, however, continually test those innovations against cultural, social and economic criteria. What do they mean? How will they change society? What are their costs and benefits? These are the sorts of questions our programmes raise for discussion.
In all our projects, we collaborate intensively with a large number of partners. With them, we organise lectures, debates and exhibitions in the Netherlands and abroad. Premsela also publishes Morf, the Netherlands’ biggest design magazine, and the international web portal Design.nl.
Our activities are aimed at designers, students, clients, producers, and everyone interested in the cultural value of design and fashion.
Premsela is subsidised by the Dutch Ministry of Education, Culture and Science and the city of Amsterdam.