Premsela
Premsela, the Netherlands Institute for Design and Fashion, merged with the Netherlands Architecture Institute and Virtueel Platform, the official Dutch knowledge institute for e-culture, on 1 January 2013 to form the New Institute. Guus Beumer serves as the organisation's director.
Illustration: Cyprian Koscielniak.
The institute organises lectures, debates and exhibitions and publishes Morf magazine and the international web portal Design.nl in close collaboration with numerous partners. It aims its activities at designers, students, clients, producers, professionals and amateurs in the Netherlands and abroad.
Premsela takes a broad view of the field: design encompasses graphic, fashion, product and information design and related aspects of architectural design. The institute supervises the preservation, documentation and archiving of design and fashion in the Netherlands. It also presents and represents design and design thinking in the national and international arena.