We held a launch for Grafisch Geluk ("Graphic Happiness"), Bas van Lier’s history of the high-end 20th-century printer Steendrukkerij De Jong & Co., on 20 October 2011 in Hilversum. The lavishly illustrated book traces the story of the printer and the influential generation of graphic designers associated with it. The presentation took place at the opening of Museum Hilversum’s exhibition of the same name.
International Design Award
Grafische Geluk won a silver International Design Award in the Graphic Design, Books category. The exhibition of the same name won a silver award in the Graphic Design, Signs, Exhibits and POP Displays category.
Premsela commissioned Van Lier, a journalist, to research the history of Steendrukkerij de Jong & Co., which operated in Hilversum from 1911 to 1994. The cream of the Dutch design world worked for the high-end printing company, which provided a meeting point for the cultural vanguard in the 1950s and 1960s. Numerous designers regard it as the Netherlands’ best printer. Steendrukkerij de Jong & Co. permitted designers to experiment with printing techniques and brought together graphic design, fine art, literature, architecture and music in its trendsetting canteen exhibitions and famous Kwadraatbladen (“Square Magazines”). Published in Dutch, Grafisch Geluk was designed by Trapped in Suburbia and produced by Lecturis Publishing.
Photo: Trapped in Suburbia.
The Grafisch Geluk exhibition closed on 5 February 2012 and was a great success. The show at Museum Hilversum focused on the printing company as well as individual designers, showing how Dutch graphic design evolved in the 20th century. It also featured work by leading contemporary designers who, despite technological progress, remain devoted to graphic and typographical design and a craftsmanlike working process. It thus provided an overview of the evolution of craft in this fast-changing field.