Ootje Oxenaar

Everyone in the Netherlands remembers the banknotes from the guilder era – the fiver, the sunflower, the snipe, the lighthouse. These graphic design icons were the work of Ootje Oxenaar. On 23 June, Premsela and the Stedelijk Museum in Amsterdam launched Els Kuijpers's new book about this prominent Dutch designer, Ootje Oxenaar: Designer and Commissioner, also appearing in a Dutch edition. Kuijpers, the TNT Post design advisor Julius Vermeulen, and the graphic design researcher and author Paul Hefting spoke at the launch.
Oxenaar has played a key role in Dutch graphic design history. He entered the Royal Academy of Art in The Hague in 1947 and later worked as a designer for entities including De Nederlandsche Bank, for which he created the familiar series of banknotes. He worked for the Dutch PTT from the late 1960s, first as a deputy director and then as head of the design department until 1994. In that capacity, he fulfilled an important function as a public design commissioner. Kuijpers’s book links Oxenaar’s various roles as an issuer and executor of commissions by looking at the social function of graphic design. The book thus forms a concise history of graphic design’s rapid development into one of the Netherlands' biggest and most important creative industries in the half century after the Second World War.
The famous guilder notes, as depicted in Ootje Oxenaar: Designer and Commissioner.
Ootje Oxenaar

Publisher: 010 Publishers
Author:
Els Kuijpers
Language:
English (Dutch edition available)
Format: 128 pp., 270 x 210 mm, paperback
ISBN:
978-90-6450-720-5 (Dutch edition: 978-90-6450-721-2)
Cover price: €29.50
Available from:
Dutch bookshops, 010 Publishers