 Viktor & Rolf took part in the exhibition and symposium The Art of Fashion, co-organised by Premsela.
|  Ann Boogaerts was voted best new designer at Lichting 2009, a key part of the Fashion Culture programme.
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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
This quote, which Susanna Lau uses to open her Style Bubble fashion blog and which is attributed to Coco Chanel (1883–1971), would make a good slogan for Premsela’s new Fashion Culture programme. Fashion is indeed more than just clothing on a body, a mannequin or a rack. It’s part of daily life, and it helps us to tell stories, for example about cultural identity.
Fashion is also an international phenomenon that unites a world that has become immense and breathtakingly fast. Lau, a member of the international panel at
Lichting 2009, sent early impressions of the Dutch graduate fashion show around the world on the Internet with a click that same night.
Lichting (Class of...) is a central project in the Fashion Culture programme, whose focus lies on developing Dutch fashion’s cultural agenda in an international context. The programme promotes talent, reflection, debate and in-depth examination through vehicles such as forums, symposiums and research.

Contact: Christine Vroom,
vroom@premsela.org